Investment ISA
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Special offer 0.3% fees for life
Invest in Wealthify's custom Deloitte Plans and pay just 0.3% management fees for life.
Full Terms & Conditions can be found here.
With investing, your capital is at risk. The tax treatment of your investment will depend on your individual circumstances and may change in the future.
With investing, your capital is at risk. The tax treatment of your investment will depend on your individual circumstances and may change in the future.
MAKE YOUR MONEY WORK HARDER
Whether you're cautious, ambitious or ethical with your money, activate your savings with our online sliders and build the perfect investment plan for you.
Start a plan
Choose how you invest
Invest in your values
You can choose to invest your money in our Original or Ethical Plans.
Original
Original Plans use low cost funds across a range of investments in shares, bonds, commodities, private equity and property. They mostly use passive funds to track financial markets like the FTSE 100.
Ethical
Ethical Plans use best-in-class ethical fund providers with investments in shares and bonds. They let you invest in organisations committed to having a positive impact on society and our environment.
In Safe Hands
Your money is looked after by our team of qualified investment managers with over 50 years experience in established UK firms. They monitor and adjust your Plan regularly, making sure it’s always optimised.
Simulated Past Performance
The graph below shows how each of our investment styles - from Cautious to Adventurous - have performed between 29th February 2016 and 31st March 2025, after all fees have been taken (based on 0.60% p.a. Wealthify management fee). These figures are based on the performance of Plans worth more than £100, figures will be different for Plans below that amount.
Original
Ethical
The above graph illustrates past performance for Original Plans only. Even though the past performance data shown is simulated, it represents real transactions we've carried out for actual customer Plans across our five Investment Styles. Please remember that simulated past performance is not a reliable indicator of future performance.
FIVE-YEAR PERFORMANCE
The table below shows our actual past five-year performance for each of our Original investment styles.
| Investment Style | 31/12/2019 - 31/12/2020 | 31/12/2020 - 31/12/2021 | 31/12/2021 - 31/12/2022 | 30/12/2022 - 30/12/2023 | 31/12/2023 - 31/12/2024 | 31/03/2024 - 31/03/2025 |
|---|---|---|---|---|---|---|
| Cautious | 2.70% | 0.47% | -11.19% | 4.65% | 1.10% | 2.52% |
| Tentative | 3.88% | 3.72% | -10.82% | 6.21% | 3.39% | 2.63% |
| Confident | 4.87% | 6.66% | -10.33% | 7.76% | 6.11% | 2.89% |
| Ambitious | 5.11% | 9.66% | -9.39% | 9.46% | 9.11% | 3.25% |
| Adventurous | 5.06% | 12.75% | -9.14% | 11.35% | 12.27% | 3.47% |
Simulated Past Performance
The graph below shows how each of our investment styles - from Cautious to Adventurous - have performed between 28th February 2018 and 31st March 2025, after all fees have been taken (based on 0.60% p.a. Wealthify management fee). These figures apply to plans of any value.
Original
Ethical
The above graph illustrates past performance for Ethical Plans only. Even though the past performance data shown is simulated, it represents real transactions we've carried out for actual customer Plans across our five Investment Styles. Please remember that simulated past performance is not a reliable indicator of future performance.
FIVE-YEAR PERFORMANCE
The table below shows our actual past five-year performance for each of our Ethical investment styles.
| Investment Style | 31/12/2019 - 31/12/2020 | 31/12/2020 - 31/12/2021 | 31/12/2021 - 31/12/2022 | 30/12/2022 - 30/12/2023 | 31/12/2024 - 31/12/2025 |
|---|---|---|---|---|---|
| Cautious | 4.14% | 0.73% | -14.93% | 4.80% | 0.77% |
| Tentative | 6.45% | 4.11% | -15.65% | 6.85% | 2.82% |
| Confident | 9.04% | 7.63% | -16.51% | 8.81% | 5.02% |
| Ambitious | 11.16% | 11.18% | -17.42% | 11.08% | 7.31% |
| Adventurous | 13.43% | 14.65% | -18.72% | 13.63% | 9.92% |
Our investment strategy
Strength In Depth
Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years. We operate independently, so you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.